2007: Answering the Question: How Green is Green?

The “Green” movement has overwhelmed the national consciousness. No matter what the product or industry, companies are increasingly centering their messages on the societal benefit of being “green”. The data center industry has also embraced this emerging paradigm. The overarching issue, however, is to what depth will this new eco-friendly movement actually influence both the data center industry and its consumers.

Quote from the white paper:
In conducting this survey we chose to focus on firms on the larger end of the spectrum. More specifically, we targeted companies with revenues in excess of $1 billion per year or more than 5,000 employees. Based on the number of responses received, the results of the survey have a confidence level of ±9.6%. Since the design and construction of data centers is a capital intensive endeavor we view these firms as the leaders in setting the overall direction of the industry. In order to best capture the opinions of the individuals that guide the decision making process in these organizations we further refined our universe to focus on senior level managers and above. As a result, these individuals make up nearly 70% of the survey’s respondents.