2008: Answering the Question: How Green is Green?

Digital Realty Trust highlights the 2008 results — in comparison to the 2007 results — of a market research study on the “green” data center movement.

Quote from the white paper:
The “Green” movement has overwhelmed the national consciousness. No matter what the product or industry, companies are increasingly centering their messages on the societal benefit of being “green”. The data center industry has also embraced this emerging paradigm. The overarching issue, however, is to what depth will this new eco-friendly movement actually influence both the industry and its consumers. The marketplace is fraught with issues and technology that have turned out to be far more sizzle than steak. Digital Realty Trust’s goal in conducting the survey documented herein was to gain insight into the degree that the green movement has permeated the data center community and identify any associated emerging trends and requirements.